Social Media for Health and Wellness Brands | PQZ

Social media for health and wellness, without risky claims

Grow your practice with content you can stand behind.

PQZ only states facts you approved. Add words it must never use, require two approvers on sensitive posts, and keep a record of every decision.

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PQZ · Set up › Brand Kit
PQZ Brand Kit with approved facts and words to avoid
THE PROBLEM

In health, one wrong sentence can cost more than silence

Clinics, practitioners and wellness brands need to post regularly to be found, but health claims are regulated and patients take them seriously. Generic AI tools happily write "cures", "guaranteed" and numbers nobody can source.

So many practices post rarely, or only share opening hours, and lose attention to competitors who are less careful.

PQZ is built on approved facts. It only states what you approved in your Brand Kit, blocks the words you must never use, and can require two approvers before anything is scheduled. Every approval is logged.

CLAIMS UNDER CONTROL

Only claims you approved, and words you banned stay out

Approved facts and words to avoid

Add the claims you are allowed to make as facts, and words like "cure" or "guaranteed" to avoid. PQZ keeps them out of captions, scripts, replies and ads.

✓Approved claims only
✓Words to avoid kept out everywhere
✓Two approvers for sensitive posts
Voice
Calm and clearAlways
"Cure"Never
"Guaranteed results"Never
Products
Sports massage60 min · $85
Hydrating facial45 min · $70
Morning yogaMon, Wed, Fri
Approved facts2 approved
Qualified therapistslumenclinic.com/team
Approved
Book online 24/7lumenclinic.com/book
Approved
TWO APPROVERS

A second sign-off before anything is published

For clinics, studios and wellness brands

Turn on Two approvers so a practitioner checks every post before it is scheduled. Every approval is recorded in the audit log.

✓Second approval on every post
✓Recorded in the audit log
✓Comments on the post
L
Lumen ClinicInstagram · Mon 08:00
Post image

Morning yoga returns on Monday, Wednesday and Friday at 7:00. Book your place online.

Status
✓Drafted
✓First approval
3Practitioner approval
4Scheduled
Dr Aiko

Fine to publish. Please keep "all levels welcome".

ApproveSend back
CLASSES AND BOOKINGS

Timetables and offers posted on time, every week

Recurring slots and short links

Set recurring slots for weekly timetables, and use short links to your booking page with visit stats so you can see which posts bring bookings.

✓Recurring weekly slots
✓Booking links with visit stats
✓Stories and posts sized automatically
This month
Weekly timetable · 12 posts
Approve month
MTWTFSS
1
Timetable
Timetable
2
3
Offer
Offer
4
5
Class
Class
6
7
8
Timetable
Timetable
9
10
New
New
11
12
Tip
Tip
13
14
15
Timetable
Timetable
16
17
Offer
Offer
18
19
Class
Class
20
21
22
Timetable
Timetable
23
24
Offer
Offer
25
26
Tip
Tip
27
28
Recurring slotsWeekly
HOW IT WORKS IN PQZ

A typical month for a practice

About an hour of your time.

01

Scan and approve facts

Services, team and booking details become facts you approve one by one.

02

Plan helpful content

Autopilot drafts tips, team posts and awareness days.

03

Two approvers

Turn on Two approvers so every post gets a second sign-off.

04

Publish and reply

Replies to patient questions use approved facts only.

PQZ · Set up › Brand Kit
Brand Kit facts
PQZ · Content Autopilot
Content Autopilot
PQZ · Content › Approvals
Approvals with two approvers
PQZ · Engage › Social Inbox
Social Inbox
TEMPLATE KITS

Template kits for health and wellness

Each kit is a set of post designs from the PQZ Template Library. Pick one and PQZ rebuilds every post with your logo, colours, products and approved facts.

Care Teal template kit for Health & clinic
Care TealCalm
Calm · caring
Meet the teamHealth tipService explainerFAQ
Clinic Blue template kit for Health & clinic
Clinic BlueClean
Clean · clinical
Meet the teamHealth tipService explainerFAQ
Care Plus template kit for Health & clinic
Care PlusTeal
Teal · modern
Meet the teamHealth tipService explainerFAQ
Med Wave template kit for Health & clinic
Med WaveBright
Bright · informative
Meet the teamHealth tipService explainerFAQ
Care Journey template kit for Health & clinic
Care JourneySoft
Soft · reassuring
Meet the teamHealth tipService explainerFAQ
Power Red template kit for Fitness & gym
Power RedAggressive
Aggressive · bold
Workout of the dayClass scheduleMember winCoach tip
Iron Room template kit for Fitness & gym
Iron RoomDark
Dark · cinematic
Workout of the dayClass scheduleMember winCoach tip
Hard Mode template kit for Fitness & gym
Hard ModeBlack
Black · intense
Workout of the dayClass scheduleMember winCoach tip
Caution Tape template kit for Fitness & gym
Caution TapeYellow
Yellow · industrial
Workout of the dayClass scheduleMember winCoach tip
Clean Skin template kit for Beauty & skincare
Clean SkinCalm
Calm · clinical
Product heroRoutine stepsIngredient spotlightBefore and after
Golden Glow template kit for Beauty & skincare
Golden GlowWarm
Warm · luxe
Product heroRoutine stepsIngredient spotlightBefore and after
Botanical template kit for Beauty & skincare
BotanicalDark
Dark · natural
Product heroRoutine stepsIngredient spotlightBefore and after
START FREESEE TEMPLATE LIBRARY
WHAT'S INSIDE

What practices post with PQZ

Helpful, careful and on brand.

Tips

Useful, approved advice in plain words.

Meet the team

Practitioners and what they do.

Services

What you offer and how to book.

Awareness days

Health dates planned ahead.

Reviews

Patient feedback shared with care.

Booking links

Link in Bio for appointments.

Words to avoid

Terms PQZ must never use.

Two approvers

A second sign-off on every post.

Audit log

Who approved what, and when.

IN DETAIL

How PQZ keeps health content careful

Facts, not guesses

If a draft needs a claim you have not approved, PQZ asks you instead of writing it. Pending and rejected facts are never used.

Words PQZ must never use

Add terms like "cure" or "guaranteed" to words to avoid, and PQZ keeps them out of every caption, reply and ad.

Sign-off you can prove

With Two approvers on, no post is scheduled on one person's say-so, and the audit log records both approvals.

Replies that stay within bounds

Suggested replies in Social Inbox use approved facts, like services and booking details, and never give individual advice.

EXAMPLES

Wellness content, held to evidence

Classes, treatments, spaces and tips.

Class post
Class post
Treatment
Treatment
Product
Product
Studio
Studio
Treatment
Treatment
Tip carousel
Tip carousel
Product on white
Product on white
Class
Class

Examples show the kinds of images and videos each task produces. Photography from Unsplash and Pexels.

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USE CASES

Who uses PQZ in health

Three types of practice.

CLINICS

Found locally, trusted

Local posts, helpful tips and a reply to every comment.

WELLNESS BRANDS

Products without overclaiming

Product posts that state only approved benefits. See AI safety.

PRACTITIONERS

A steady presence, little time

Autopilot keeps the feed active; you approve once a month.

BEFORE AND AFTER

Health content, before and after PQZ

The same practice.

WITHOUT PQZ
–AI drafts with claims nobody checked
–Posting rarely to avoid mistakes
–One person approves everything
–No record of decisions
–Patient questions answered late
WITH PQZ
✓Only approved facts, each with a source
✓A steady rhythm of careful posts
✓Two approvers on every post
✓Every approval in the audit log
✓Suggested replies from approved facts
FAQ

Questions about Health and wellness

Will PQZ make medical claims?

Only claims you approved as facts in your Brand Kit. If a draft needs another claim, PQZ asks you.

Can I block certain words?

Yes. Add them to words to avoid and PQZ keeps them out of every draft.

Can I require two approvals?

Yes. Turn on Two approvers in Settings › Approvals.

Is there an audit log?

Yes, with who and when for every approval.

Will replies give medical advice?

No. Suggested replies use approved facts like services, hours and booking details. You review every reply before sending.

Is patient data used to train AI?

No. Your content is never used to train AI models. See Privacy.

Can I post reviews?

Yes, with the reviewer's permission, using the review kit in the Template Library.

Which plan should a practice choose?

Pro for Autopilot and Social Inbox. See pricing.

RELATED

Keep exploring PQZ

Brand KitApproved facts.READ MORE ApprovalsTwo approvers.READ MORE AI safetyHow PQZ stays accurate.READ MORE Social InboxCareful replies.READ MORE
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Scan your website, approve your facts and see your first careful month.

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Careful content, more bookings