Social Media Marketing for Restaurants and Hotels | PQZ

Social media marketing for restaurants, cafés and hotels

Full tables and full rooms, without posting every night.

Menus, specials, events and guest reviews on every channel. Replies drafted in your voice from approved facts like opening hours and booking links.

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PQZ · Content › Content Calendar
PQZ Content Calendar for a restaurant with specials and events
THE PROBLEM

The busiest people in the building are the ones asked to post

In hospitality, the person who knows today's special is running the kitchen or the front desk. Posting happens late at night, if at all, and the feed goes quiet on the weekends that matter most.

Guests ask the same questions every day in comments and messages: are you open, do you have a table, is there parking. Reviews arrive on Google and nobody has time to answer them.

PQZ plans specials and events ahead with Content Autopilot, uses your own photos, and drafts every reply from facts you approved, so a guest asking about Sunday hours gets the right answer in seconds.

MENUS AND SPECIALS

Menu posts that make people hungry

Food photos, specials and events

Turn a phone photo of today's special into a clean feed post, a story and a reel cover in your colours, with prices from approved facts.

✓Food photo enhance and backgrounds
✓Prices from approved facts
✓Feed, story and reel cover
Create Image · Photo enhance5 credits
Brand
Harbour Café
Size
4:5 Feed
Headline
Autumn menu is here
Button
See the menu
Product photo
Your photoGenerate
Weekend brunch is back
Picked
Weekend brunch is back
Book a table
New: the harbour burger
Option 2
New: the harbour burger
Order now
Two-for-one Tuesdays
Option 3
Two-for-one Tuesdays
Walk in
REVIEWS

Every guest review answered in your voice

Google reviews and comments in one inbox

Social Inbox collects Google reviews and comments, and drafts replies with your real hours, booking link and details.

✓Reviews and comments together
✓Replies from approved facts
✓Assign to the manager on shift
Social InboxReviews · 9
Grace L.30m
Perfect brunch and such friendly staff.
Google review ★★★★★
Ben A.2h
Food was great but we waited 30 minutes.
Google review ★★★☆☆
Suggested replyFrom approved facts

Thank you, Grace. Brunch is 9 to 2 on Saturdays and Sundays, and you can book a table online.

Source: Brunch hours · harbourcafe.co/menu
SendEdit
EVENTS

Supper clubs and live nights, promoted properly

A small campaign per event

Make a collection for each event with a teaser, an announcement, a reminder and a last-chance post, and approve them together.

✓Collection per event
✓Teaser, reminder and last call
✓Short links with visit stats
Post

Supper club, Friday 19:30. Six courses, one long table. Book now.

PublishingSupper club
TETeaserMon 18:00Published
ANAnnouncementTue 12:00Scheduled
REReminderThu 17:00Scheduled
LALast callFri 12:00Scheduled
HOW IT WORKS IN PQZ

A typical month for a venue

About an hour of your time.

01

Scan your website

Menu, hours, address and booking link become facts in your Brand Kit.

02

Plan specials and events

Autopilot drafts the next 30 days, with events grouped as collections.

03

Approve in one sitting

Review the month in Approvals.

04

Reply to every guest

Social Inbox drafts replies to comments, messages and reviews.

PQZ · Set up › Brand Kit
Hospitality Brand Kit
PQZ · Content › Content Calendar
Content Calendar
PQZ · Content › Approvals
Approvals
PQZ · Engage › Social Inbox
Social Inbox
TEMPLATE KITS

Template kits for hospitality

Each kit is a set of post designs from the PQZ Template Library. Pick one and PQZ rebuilds every post with your logo, colours, products and approved facts.

Cold Pour template kit for Food & restaurant
Cold PourBright
Bright · punchy
Dish of the dayMenu launchCombo offerChef at work
Market Kitchen template kit for Food & restaurant
Market KitchenFresh
Fresh · rustic
Dish of the dayMenu launchCombo offerChef at work
Chef's Table template kit for Food & restaurant
Chef's TableDark
Dark · premium
Dish of the dayMenu launchCombo offerChef at work
Red Plate template kit for Food & restaurant
Red PlateCrimson
Crimson · clean
Dish of the dayMenu launchCombo offerChef at work
Crispy Combo template kit for Food & restaurant
Crispy ComboLoud
Loud · fast food
Dish of the dayMenu launchCombo offerChef at work
Night Grill template kit for Food & restaurant
Night GrillMoody
Moody · smoky
Dish of the dayMenu launchCombo offerChef at work
Sky Tours template kit for Travel & hotels
Sky ToursSky blue
Sky blue · promotional
Destination heroRoom revealLocal guideSeasonal offer
Beach Days template kit for Travel & hotels
Beach DaysAqua
Aqua · summery
Destination heroRoom revealLocal guideSeasonal offer
Harbour Hotel template kit for Travel & hotels
Harbour HotelNavy
Navy · premium
Destination heroRoom revealLocal guideSeasonal offer
Adventure Trail template kit for Travel & hotels
Adventure TrailGreen
Green · outdoorsy
Destination heroRoom revealLocal guideSeasonal offer
START FREESEE TEMPLATE LIBRARY
WHAT'S INSIDE

What venues post with PQZ

Ready as kits in the Template Library.

Today's special

Daily or weekly posts from your menu.

Events

Teaser, reminder and last-call posts.

Behind the kitchen

Your team, suppliers and process.

Guest photos

UGC-style photos of dishes and rooms.

Offers

Weekday deals and seasonal menus.

Reviews

Proof posts from real guest reviews.

Threads

Updates and replies to guests.

Link in Bio

Booking, menu and directions in one link.

Suggested replies

From approved facts, in your voice.

IN DETAIL

Hospitality details PQZ gets right

Opening hours that never go stale

Hours, holiday closures and booking links are facts. Change them once and replies and posts follow.

Events as collections

Group every post for an event, approve them together and move them together if the date changes.

Reviews answered the same day

Comments and Facebook recommendations sit in Social Inbox with a suggested reply, so thanking a guest takes seconds.

Photos that look like your place

Use your own photos, or make new scenes of dishes and drinks with Create Image, in your brand colours.

EXAMPLES

Food, drink and events

Menu items, specials, spaces and events.

Brunch special
Brunch special
Drinks menu
Drinks menu
Venue
Venue
New item
New item
Lunch menu
Lunch menu
Event night
Event night
Offer
Offer
Behind the counter
Behind the counter

Examples show the kinds of images and videos each task produces. Photography from Unsplash and Pexels.

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USE CASES

How venues use PQZ

Three types of business.

RESTAURANTS AND CAFÉS

Specials that fill tables

A steady rhythm of specials and events, planned ahead and approved once a week.

BARS AND EVENTS

Nights people remember to come to

Teasers and reminders as one collection, plus replies to every question.

HOTELS

Rooms, offers and reviews

Seasonal offers on every channel and a reply to every review. See Social Inbox.

BEFORE AND AFTER

Hospitality social, before and after PQZ

The same venue.

WITHOUT PQZ
–Posting at midnight after service
–Quiet feeds on the busiest weekends
–Guest questions answered late
–Google reviews left unanswered
–Old hours in old posts
WITH PQZ
✓The month planned and approved in advance
✓Weekend posts scheduled ahead
✓Suggested replies from approved facts
✓Every review in Social Inbox
✓Hours updated once, used everywhere
FAQ

Questions about Hospitality

Does PQZ know my menu?

Yes, from your website and any menus you upload as documents.

Can it answer reviews?

It drafts a reply for each review in Social Inbox, and you send it.

Is Google Business included?

Not yet. Google Business Profile is coming soon. Until then PQZ posts to Instagram, Facebook and your other channels and answers comments there.

Can I run several venues?

Yes. A workspace per venue. See multi-location.

Can I post events?

Yes. Plan them as a collection with teaser, reminder and last-call posts.

Do I need a photographer?

No. Use your own photos or make new scenes with Create Image.

How much time does it take?

About an hour a month to approve, plus seconds per reply.

Which plan should a venue choose?

Pro includes Autopilot and Social Inbox. See pricing.

RELATED

Keep exploring PQZ

Social InboxGuest replies.READ MORE Multi-locationMany venues.READ MORE Content AutopilotEvents planned.READ MORE Link in BioBooking links.READ MORE
7 days free · No card needed

Scan your website and see a month of specials and events today.

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Your venue, always busy online