Social Media Marketing for Real Estate Agents | PQZ

Social media marketing for real estate agents and agencies

Listings to posts the day they go live.

Paste a listing link. PQZ writes a post for every channel, builds a carousel from the photos and makes a faceless video tour, with tracked links to the listing.

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PQZ · Create › Repurpose Post
PQZ Repurpose Post turning a listing link into posts for each channel
THE PROBLEM

Every listing deserves a campaign, and gets one post

A new listing needs a carousel, a video, a post for each channel and reminders for the open house. Agents do it by hand for their best listings and skip it for the rest.

Details get copied wrong, photos are cropped badly, and nobody knows which posts brought the enquiries.

PQZ turns the listing page itself into content. Repurpose Post reads the public listing and writes each channel's version, Create Image builds carousels, and Create Video makes a faceless tour from the photos.

LISTINGS

Listing posts the day a property goes live

Carousels from listing photos

Upload listing photos and PQZ builds a carousel with the price, rooms and viewing link from the listing page, sized for feed and story.

✓Carousel from listing photos
✓Details from the listing page
✓Viewing link with visit stats
Create Image · Carousel5 credits
Brand
Coastline Homes
Size
4:5 Feed
Headline
Four-bed villa with pool
Button
Book a viewing
Product photo
Your photoGenerate
Four-bed villa with pool
Picked
Four-bed villa with pool
Book a viewing
Open-plan living
Option 2
Open-plan living
See all photos
Main bedroom
Option 3
Main bedroom
Book a viewing
JUST SOLD AND OPEN HOUSE

Every milestone posted without extra work

Templates for listed, open house and sold

Pick a template for new listing, open house or just sold, and PQZ fills it with the property and your branding.

✓New listing, open house and sold
✓Your logo and colours
✓Threads posts too
Media Library · Listing kits
Upload
New listing
Template
New listing
Open house
Template
Open house
Just sold
Template
Just sold
Room tour
Template
Room tour
Interior detail
Template
Interior detail
Price update
Template
Price update
VIDEO TOURS

Short video tours from your listing

Faceless videos with captions

Create Video turns listing details into a faceless video with footage, captions and a voiceover, ready for Reels and Stories.

✓Faceless tour videos
✓Captions and voiceover
✓Sized for Reels and Stories
Post

Four bedrooms, sea views and a pool. Viewings from Saturday.

PublishingNew listing
INInstagramSat 09:00Scheduled
FAFacebookSat 09:00Scheduled
HOW IT WORKS IN PQZ

From listing to campaign

About ten minutes per listing.

01

Paste the listing link

Repurpose Post reads the public listing page.

02

Build the carousel

One detail per slide, from the listing photos.

03

Make a video tour

A faceless video with voiceover and captions.

04

Schedule and track

Approve the collection and track visits with short links.

PQZ · Create › Repurpose Post
Repurpose Post
PQZ · Create › Create Image
Create Image carousel
PQZ · Create › Create Video
Create Video
PQZ · Engage › Link Shortener
Link Shortener
TEMPLATE KITS

Template kits for real estate

Each kit is a set of post designs from the PQZ Template Library. Pick one and PQZ rebuilds every post with your logo, colours, products and approved facts.

Red Estate template kit for Real estate
Red EstateCorporate
Corporate · bold
Just listedOpen houseJust soldNeighbourhood guide
Build & Renovate template kit for Real estate
Build & RenovateBusy
Busy · promotional
Just listedOpen houseJust soldNeighbourhood guide
Key Homes template kit for Real estate
Key HomesRed
Red · premium
Just listedOpen houseJust soldNeighbourhood guide
Just Listed template kit for Real estate
Just ListedOlive
Olive · editorial
Just listedOpen houseJust soldNeighbourhood guide
Quiet Interiors template kit for Home & furniture
Quiet InteriorsDark
Dark · minimal
Product heroNew collectionRoom stylingMaterial story
Oak & Linen template kit for Home & furniture
Oak & LinenLight
Light · natural
Product heroNew collectionRoom stylingMaterial story
Green Living template kit for Home & furniture
Green LivingOrganic
Organic · fresh
Product heroNew collectionRoom stylingMaterial story
Comfort Sale template kit for Home & furniture
Comfort SaleOrange
Orange · retail
Product heroNew collectionRoom stylingMaterial story
Terracotta Lounge template kit for Home & furniture
Terracotta LoungeWarm
Warm · editorial
Product heroNew collectionRoom stylingMaterial story
START FREESEE TEMPLATE LIBRARY
WHAT'S INSIDE

What agents post with PQZ

Ready as kits in the Template Library.

New listings

The day they go live.

Carousels

Photos with one detail per slide.

Video tours

Faceless video from listing photos.

Open houses

Reminders as a collection.

Just sold

Proof posts.

Area guides

Local knowledge that builds trust.

Buyer and seller tips

Useful posts between listings.

Meet the agents

Who clients will work with.

Short links

See which listing gets clicks.

IN DETAIL

Why listing content works better from PQZ

Details from the source

Repurpose Post reads the listing page, so rooms, size and price come from the listing, not from memory.

Every channel, its own format

A carousel for Instagram, a longer post for Facebook, and a short video for Reels.

A campaign per listing

Group listing, open house and just-sold posts as one collection, approved together.

Clicks you can count

Tracked short links show which posts and channels send people to the listing.

EXAMPLES

Property content

Listings, interiors, open houses and sold posts.

New listing
New listing
Interior
Interior
Open house
Open house
Just sold
Just sold
Room detail
Room detail
Price update
Price update
Room tour
Room tour
Area guide
Area guide

Examples show the kinds of images and videos each task produces. Photography from Unsplash and Pexels.

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USE CASES

Who uses PQZ in real estate

Three setups.

SOLO AGENTS

Every listing, every channel

A full campaign for each listing without an assistant.

AGENCIES

One brand, many agents

Roles and workspaces keep agents on brand. See Teams.

DEVELOPMENTS

A launch campaign

Teasers, reveal and reminders for a new development. See product launches.

BEFORE AND AFTER

Listing marketing, before and after PQZ

The same listings.

WITHOUT PQZ
–One post per listing, if any
–Details copied by hand
–No video for most listings
–Open houses announced once
–No idea which post brought enquiries
WITH PQZ
✓A post for every channel from one link
✓Details read from the listing page
✓A faceless video tour per listing
✓Open house reminders as a collection
✓Tracked short links per listing
FAQ

Questions about Real estate

Does PQZ read listing pages?

Yes, public listing pages, with Repurpose Post.

Can it make video from photos?

Yes. Create Video makes faceless videos from listing photos with voiceover and captions.

Can several agents use it?

Yes. Invite agents with roles, or give each a workspace.

Can I track clicks to a listing?

Yes, with short links from the Link Shortener.

What does a video tour cost?

Faceless video costs 1 credit per second, so a 30-second tour costs 30 credits.

Can I keep agency branding consistent?

Yes. Every post uses your Brand Kit colours, fonts and voice.

Can I post just-sold updates?

Yes, as proof posts from the Template Library.

Which plan should an agent choose?

Pro includes Create Video and Autopilot. See pricing.

RELATED

Keep exploring PQZ

Repurpose and RemixListings to posts.READ MORE Create VideoVideo tours.READ MORE LinksTrack listings.READ MORE TeamsAgents on brand.READ MORE
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Paste your next listing and see its campaign in minutes.

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Every listing, everywhere, today