Social media marketing for retail stores, in store and online
Every product posted well, every sale announced on time.
Product posts, sale posters and seasonal campaigns from your own catalogue, with prices from approved facts and Meta ads for what sells.
Retail runs on a calendar that social media keeps missing
Retail has a rhythm: new arrivals, seasonal sales, holidays, store events and clearance. Each moment needs posts on several channels, usually in the same week the team is busiest on the shop floor.
So posts go out late, sale prices are copied by hand and sometimes wrong, and the photos are the same ones from the website. Customers who follow the store see little reason to visit.
PQZ plans the retail calendar ahead with Content Autopilot, makes fresh product images with Create Image, and quotes prices and offers from your approved facts, so the right sale goes out at the right time with the right numbers.
Every product posted well, every sale on time
Sale posters and product shots in your colours
Sale poster takes your offer and dates and lays them out with your product and logo. Product on white and Lifestyle scene turn phone photos into images good enough for the window.
Your trading calendar, planned a month ahead
Holidays and awareness days included
Content Autopilot adds public holidays from your region and industry awareness days, so sale posts go out before the weekend, not on Monday.
Store news and reviews handled
Be found by people nearby
Publish offers and opening hours to Instagram, Facebook and your other channels, and answer every comment from Social Inbox.
Thank you, Helen. We are glad the recommendations landed. New arrivals go out every Friday.
A typical month for a retailer
About an hour of your time.
Scan your website
Products, prices and store details become your Brand Kit.
Plan the month
Autopilot adds new arrivals, sales and holidays for your country.
Make the images
Product on white, lifestyle scenes and sale posters from your photos.
Approve, publish, advertise
Approve the month, then turn top posts into Meta ads.
Template kits for retail
Each kit is a set of post designs from the PQZ Template Library. Pick one and PQZ rebuilds every post with your logo, colours, products and approved facts.
What retailers post with PQZ
Ready as kits in the Template Library.
New arrivals
From product photos, the day stock lands.
Sales and countdowns
Sale posters in your brand fonts, with the end date.
Seasonal campaigns
Holidays and awareness days planned ahead.
Store news
Opening hours, events and local updates on Facebook.
Customer reviews
Proof posts from real reviews.
Care and styling tips
Useful posts that keep followers coming back.
Collections
A launch or a season grouped and approved together.
Meta ads
Relaunch the posts that sold.
Link in Bio
Your best products and current offer in one link.
Retail details PQZ gets right
Prices that are always current
Prices and offers are facts in your Brand Kit. Change the sale price or end date once and every new draft follows, so nobody copies an old number.
Products that look like the product
Create Image keeps the product exactly as it is and changes only the scene, so what customers see online matches what is on the shelf.
Local and online together
Post store events to Facebook and product posts to Instagram from the same calendar, and send people to the shop or the site with tracked short links.
Holidays in advance
Turn on holidays for your country and Autopilot drafts posts weeks ahead, ready for approval before the busy week starts.
Retail content that sells
Products, offers, store moments and styling.
Examples show the kinds of images and videos each task produces. Photography from Unsplash and Pexels.
How retailers use PQZ
Three moments.
Posted the day it lands
Photograph the new range on a phone and have studio and lifestyle shots ready for the feed that afternoon.
Countdown posts that sell
A countdown series from one offer, sized for posts and Stories. See Template Library.
Keep the feed alive
Tips, reviews and behind-the-scenes posts on Autopilot, so there is always a reason to follow.
Retail social, before and after PQZ
The same shop.