Social Media Marketing for Local Service Businesses | PQZ

Social media marketing for local service businesses

Be the business people find and trust nearby.

Reviews, offers and local posts on Autopilot, with every comment and review answered in your voice, and one bio page with your booking link.

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7 DAYS FREENO CARDNOTHING AUTO-PUBLISHES
PQZ · Engage › Social Inbox
PQZ Social Inbox with reviews and comments for a local business
THE PROBLEM

You're great at the work, and too busy to post about it

Trades, salons, clinics, cleaners and other local services win work from reputation: reviews, photos of recent jobs and being easy to find. The owner is also the person on the job all day.

So the Facebook page gets stale, reviews wait weeks for a reply and the last post is from spring. Customers choose the business that looks active.

PQZ keeps you visible with a steady rhythm of before-and-after posts, offers and tips on Autopilot, and drafts a reply to every review so you can answer from your phone between jobs.

REVIEWS AND PROOF

Turn good reviews into posts people trust

Reviews answered, then shared

Answer every Google review from Social Inbox, then turn the best ones into posts with a review template in your colours.

✓Replies from approved facts
✓Review templates in your brand
✓Local offer posts
Social InboxReviews · 5
Rachel M.1h
Fixed our boiler the same day. Clear price upfront.
Google review ★★★★★
Dev P.1d
Tidy, friendly and on time.
Google review ★★★★★
Suggested replyFrom approved facts

Thank you, Rachel. Same-day callouts are available Monday to Saturday. We are glad it is sorted.

Source: Callouts · brightfix.co/services
SendEdit
OFFERS AND SEASONS

The right service promoted at the right time

Seasonal campaigns planned for you

Boiler checks before winter, garden work in spring. Content Autopilot plans posts around your services and the season, and you approve the month.

✓Services from your Brand Kit
✓Seasonal topics
✓Approve the month in one pass
October
16 posts · 4 channels
Approve month
MTWTFSS
1
2
Team
Team
3
4
5
Job
Job
6
7
8
Office
Office
9
10
Tip
Tip
11
12
13
Before and after
Before and after
14
15
16
Team
Team
17
18
19
Review
Review
20
21
22
Job
Job
23
24
Offer
Offer
25
26
27
Hours
Hours
28
Winter check offerSeasonal
EXPERTISE

Share what you know, in your own voice

Assisted posts from your ideas

Add a topic to the Content Planner and PQZ drafts a post in your voice with a matching image. You edit and approve.

✓Your topic, drafted for you
✓Image made to match
✓Edit before approval
B
BrightFixThreads · Wed 08:30
Post image

Three things to check on your boiler before the first cold night.

Status
✓Idea
✓Drafted by PQZ
3Needs approval
4Scheduled
Rob

Add that we cover the whole county.

ApproveSend back
HOW IT WORKS IN PQZ

A typical month for a local business

About an hour of your time.

01

Scan your website

Services, areas, hours and booking link become your Brand Kit.

02

Plan the month

Autopilot drafts job photos, offers and tips.

03

Approve once

Review the month in one sitting.

04

Reply to every review

Social Inbox drafts replies to reviews and comments.

PQZ · Set up › Brand Kit
Brand Kit
PQZ · Content Autopilot
Content Autopilot
PQZ · Content › Approvals
Approvals
PQZ · Engage › Social Inbox
Social Inbox
TEMPLATE KITS

Template kits for local services

Each kit is a set of post designs from the PQZ Template Library. Pick one and PQZ rebuilds every post with your logo, colours, products and approved facts.

Creative Studio template kit for Tech & SaaS
Creative StudioBlue
Blue · playful
Feature launchHow it worksCustomer resultStat card
Digital Growth template kit for Tech & SaaS
Digital GrowthBlue
Blue · corporate
Feature launchHow it worksCustomer resultStat card
Auto Flow template kit for Tech & SaaS
Auto FlowLight blue
Light blue · product
Feature launchHow it worksCustomer resultStat card
Red Signal template kit for Tech & SaaS
Red SignalRed
Red · futuristic
Feature launchHow it worksCustomer resultStat card
Study Smart template kit for Education & courses
Study SmartPurple
Purple · energetic
Course launchQuick tipStudent resultFree webinar
Code Kids template kit for Education & courses
Code KidsLime
Lime · playful
Course launchQuick tipStudent resultFree webinar
School Pride template kit for Education & courses
School PrideNavy
Navy · traditional
Course launchQuick tipStudent resultFree webinar
Volt Results template kit for Education & courses
Volt ResultsLime
Lime · editorial
Course launchQuick tipStudent resultFree webinar
Mindset Notes template kit for Education & courses
Mindset NotesDark
Dark · coaching
Course launchQuick tipStudent resultFree webinar
START FREESEE TEMPLATE LIBRARY
WHAT'S INSIDE

What local businesses post with PQZ

Ready as kits in the Template Library.

Before and after

Your best recent work.

Offers

Seasonal deals and reminders.

Reviews

Customer proof posts.

Tips

Useful advice for your customers.

Meet the team

Who customers will meet.

FAQ posts

Answers to the questions you get most.

Threads

Posts and replies.

Link in Bio

Booking, prices and contact in one link.

Short links

See which posts bring enquiries.

IN DETAIL

Why local businesses get found with PQZ

An active Facebook page

Regular posts and review replies keep your profile current, which is what people see when they search for a business like yours nearby.

Every review answered

Suggested replies use your approved facts and voice, so thanking a customer or answering a concern takes seconds.

Photos from the job

Upload photos from your phone and use them in before-and-after posts, or improve them with Photo enhance in Create Image.

One link for enquiries

Put your booking link, price list and contact details on your Link in Bio page and track visits from every post.

USE CASES

Who uses PQZ for local services

Three examples.

TRADES

Jobs that sell the next job

Before-and-after posts and review replies that keep enquiries coming.

SALONS AND STUDIOS

Bookings from the feed

Offers, team posts and a booking link in bio.

PROFESSIONAL SERVICES

Expertise people can see

Tips and FAQ posts from your approved facts. See Repurpose.

BEFORE AND AFTER

Local marketing, before and after PQZ

The same business.

WITHOUT PQZ
–The last post was months ago
–Reviews waiting weeks for a reply
–Job photos stuck on a phone
–A stale Facebook page
–Booking links scattered everywhere
WITH PQZ
✓A steady rhythm on Autopilot
✓A suggested reply for every review
✓Before-and-after posts from your photos
✓Regular local posts
✓One Link in Bio for enquiries
FAQ

Questions about Local services

Do I need to post every day?

No. Autopilot keeps a steady rhythm, for example three or four posts a week.

Can PQZ reply to reviews?

It drafts a reply for each review in Social Inbox, and you send it.

Is Google Business included?

Not yet. Google Business Profile is coming soon. Until then PQZ posts to Instagram, Facebook and your other channels and answers comments there.

Can I use photos from my phone?

Yes. Upload them to the Media Library and use them in posts.

What does it cost?

From $79 once on Pro. Pro adds Autopilot and Social Inbox. See pricing.

Can I cover several areas?

Yes. Add your service areas as facts, or use a workspace per branch.

How long does setup take?

About 30 minutes including the website scan.

Do I need to be good at social media?

No. PQZ plans and writes the posts; you approve them.

RELATED

Keep exploring PQZ

Social InboxReviews.READ MORE LinksBooking page.READ MORE Content AutopilotSteady posting.READ MORE Reviews and repliesAnswer every review.READ MORE
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Scan your website and see your first 30 days of posts today.

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