PLAYBOOK

Playbook: how to stop an expired offer reaching your posts

Offers end, but old captions live on. This playbook shows how one change in the Brand Kit keeps an ended offer out of every new draft.

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PQZ · Set up › Brand Kit

An offer that ended last week is one of the most common mistakes on social media. It usually happens because the offer lives in several places: a caption template, a scheduled post, a reply someone copies and an ad.

1. Keep offers as facts

In PQZ, an offer is a fact in the Brand Kit, with the page it came from. Posts, replies and ads quote the fact instead of copying the text.

2. When the offer ends, change the fact

Edit or remove the fact. From that moment, new drafts from Content Autopilot, Social Inbox and Create Ad no longer use it. If the website still mentions the offer, update the page and re-scan so the fact does not come back as pending.

PQZ · Set up › Brand Kit

3. Check what is already scheduled

Open the Content Calendar and search for the offer. Edit or move any post that mentions it. Because every scheduled post has passed through Approvals, you know exactly which ones to check.

PQZ · Content › Content Calendar

Content Calendar search for scheduled posts

4. Check ads

In Ads Manager, find ads that mention the offer and turn them off or replace the copy.

A habit worth keeping

Add every time-limited offer as a fact.
When you plan an offer, note its end date on the calendar.
On the end date, change the fact and search the calendar.

Only facts you approved are ever stated

Every fact has a source and a status

Each fact PQZ finds arrives as pending with the page it came from. Approve, edit or reject it. Posts, replies and ads use approved facts only, and if a draft needs one you have not approved, PQZ asks you.

✓Source link on every fact

✓Pending, approved or rejected

✓Missing facts trigger a question, not a guess

See the month the way your audience will

Drag to move, click to edit

The Content Calendar lays out every scheduled post by day with its image and channel. Move a post to another day, open it to edit, or add a new one in an empty slot. Collections, such as a launch, show together.

✓Every post shown with its image and channel

✓Move a post to another day in one step

✓Collections keep a campaign together

Know what is wrong with your ad account in one screen

A score, and the fixes in order

Ads Overview checks your Meta ad account and gives it a score, then lists recommendations ranked by impact: tracking gaps, tired creative, missing audiences and budget issues. Fix most of them with one click.

✓Account score out of 100

✓Recommendations ranked by impact

✓One-click fixes where possible