Social media and PQZ glossary
Plain definitions of the words you will see in PQZ and across social media marketing.
PQZ terms
Brand Kit
Your logo, colours, fonts, voice, products and approved facts. Every post, reply and ad in PQZ is built from it. Learn more.
Approved fact
A short statement about your business, with its source, that you approved for use in posts. Pending and rejected facts are never used.
Website scan
How PQZ builds your Brand Kit from your public web pages in about two minutes.
Content Autopilot
The PQZ feature that turns your goal, topics, post types and schedule into 30 days of drafts.
Approvals
The queue where every post waits for a yes before it is scheduled.
Two approvers
An approval rule that requires a second sign-off on every post.
Collection
A group of posts, like a launch, that you plan, approve and move together.
AI credits
What AI work costs in PQZ. Images cost 2, 5 or 10 credits; video 1 per second; UGC video 2 per second.
Own API keys
Your own account with an AI provider, added in Settings › AI providers. The provider bills your AI usage directly instead of PQZ.
Custom provider
Any writing API that follows OpenAI's format, connected with a base URL, API key and model name.
Workspace
One brand in PQZ, with its own Brand Kit, channels, posts and approvals.
Style Match
Learns a creator's style so you can apply it to your own content.
AI Assistant
Ask PQZ questions or give it jobs in plain words from any page.
Content and formats
UGC
User-generated content: photos or videos that look like they were made by a customer. Create Video makes UGC videos with presenters.
Faceless video
A video with text, footage and voiceover but no presenter on screen.
Carousel
A post with several slides people swipe through. PQZ carousels have three to six slides.
Image as Reel
A still image turned into a short vertical video with motion, music and captions.
Repurposing
Turning one piece of content, like an article, into versions for other channels.
Remix
Writing your own version of a post you like, keeping the idea but not the words.
Publishing and links
Best time
The time your audience is most active on a channel, suggested from your results.
Quiet hours
Hours when PQZ does not publish.
Duplicate guard
A rule that stops the same post going out twice.
Link in Bio
One page that holds all the links you want to share from a social profile.
Redirect rules
Rules that send a short link to different pages by device, language or country.
Orphan visit
A visit to a short link that does not exist, often a typo.
Ads
Ads Overview
PQZ's score for your Meta ad account, with recommendations in order of importance.
Conversions API
Meta's server-side tracking for ad results.
Prospecting
Ads aimed at people who do not know you yet.
Retargeting
Ads aimed at people who visited or engaged before.
Retention
Ads aimed at existing customers.
Social Inbox
One list of comments, messages, mentions and reviews from every channel, with suggested replies.